Freedom of the open road

Roadtripping with Jolly Campers means moving freely. By showing how a camper lets you hike one day and surf the next, we capture the feeling of having your home with you while exploring constantly changing landscapes. Across two road trips, one through the Swiss Alps in spring and one through France and Spain in late summer, we created authentic lifestyle imagery and story-driven videos that show camper travel as a natural, flexible way to explore.

THE GOAL:

To show how a camper enables a flexible, adventure-filled way of travel, in order to inspire viewers to book their own road trip.

Short form content.

Using both camera and iPhone footage, multiple short-form formats were created to promote the campers authentically on social media.