Capturing a launch campaign of the new Fiber Boards…
…through a two-week surf road trip across the South of France and North of Spain.
FLY is a surf brand that creates boards designed for progression, helping surfers grow in confidence and unlock a new version of themselves in and out of the water.
THE GOAL:
Create a launch campaign for the new Fiber Boards on a surf road trip. Showing the boards not just as products, but as part of the lifestyle, progress, and joy in and out of the water.
Using camera, iPhone footage and footage from an old school camera, multiple short-form formats were created to promote the surfboards authentically on social media.
Short form content.
The gallery
