Bringing one jacket and one film camera across three countries
Arctic Outdoor is a Danish outdoor brand creating built to last products that inspire to explore new places. Travelling with a film camera changes the way you experience the world, slowing the pace and letting you enjoy each moment. I combined the two, carrying their jacket and a film camera through unpredictable weather across three countries….
THE GOAL:
Using film photography to highlight both the brand’s durability and the slower, more intentional way of experiencing the outdoors.
THE RESULT:
32 unique photos ready for social media and marketing use, supported by iPhone footage and an edited reel to bring the story to life.
The filmroll
